Frequently Asked Questions

As a branding agency, we make sure that what you’re saying and how you look accurately reflect the company’s overall mission, culture, and personality.

View our full list of services here

There is no deadline or checkpoint for a rebrand. A company should consider rebranding when it’s outgrown its current brand or its current identity no longer aligns with their vision and direction.

Brand guidelines work as a rulebook for both internal and external teams to ensure your brand is expressed consistently across all channels.

Ensuring everything is consistent in your brand helps your customers to remember your company or brand as they see you across multiple channels. Patterns appear, and recall is stronger.

We offer packages to suit various stages and budgets, as well as bespoke estimates for any job in between.

View our packages here

We tailor to your needs, but a typical strategic project can include:

• Research and immersion
• Hosting of a workshop
• Brand strategy
• Positioning
• Brand Narrative
• Articulation of vision, mission and values
• Tone of voice
• Naming

Project length varies from client to client, due to stakeholder involvement, amount and breadth of deliverables and time pressures. We adapt to client deadlines to deliver as much as reasonably possible within the set timeframe.

Before we begin any project, we’ll agree on a schedule to ensure it’s feasible on both sides.

All assets and designs created during the project are transferred to the client on completion so you own the IP.

3rd party assets such as images, fonts or music will need to be licensed on a case-by-case basis. We will advise and support you with this during your project.

We avoid this as much as possible by holding a workshop and early stage review sessions to fully align before starting any in-depth design work.

However, if you feel we’ve missed the mark, we will re-evaluate and re-design based on your feedback. 2 rounds of reasonable amendments are included in every project or major deliverable.

Yes, we offer brand strategy without design, including positioning, naming and verbal identity.

Yes, we can work on design alone.

In these instances, we do suggest presenting at least a strategic outline, so we can build a visual identity that lasts and is aligned with your vision.

Website design is designing how the website works, looks and how the content is displayed for maximum impact and interaction.
Website development is the technical process of building the site in HTML, CSS, and integrating it into your CRM and any other business tools you use.

Ensuring your website is intuitive, the users are considered and there is a flow to the content, and each page includes a call to action is a good way to make sure users can easily make an enquiry or purchase on your site.

Craft is a solid choice for a CMS as it has an intuitive interface, functionality, and is well supported by the team behind it. It's flexible and can support small websites to large scale enterprise sites with 1000+ pages.

Typically a website project takes around 8 weeks. This includes UX, design and build, copywriting and structure. The more complex or bigger the site, the longer it takes.

Website costs vary so much it is hard to give one solid answer. Get in touch to tell us more about what you need and we can give you some ballpark costs.

Yes, we are happy to offer hosting and support packages for your website.

Yes, we build all of our sites to best practice SEO standards. AEO requirements are changing all the time as the technology develops, but as a studio we are across these changes as they happen.

We follow accessibility standards as set out by WCAG 3, ensuring your website is compliant.

A consistent brand leads to clearer understanding by AI. Google AI Overviews in particular pulls from pages with strong UX.

A professionally branded, well-designed site signals quality, meaning it’s more likely to be included in AI-generated summaries.

AI search factors in user experience: Load speed, interactivity, mobile responsiveness, and accessibility all signal content quality.

They also use engagement signals: For example, if users click through and immediately leave, that's a negative signal, whereas good design keeps people on the page, reinforcing its relevance.

Brand helps you stand out. Positioning and strategy, verbal and visual identity ensure you are focused on and talking directly to your audience. Your brand is ownable and it is yours to use to your advantage to grab market share.

The brand you launched your startup with might have been fit for purpose as you got off the ground, but your startup will evolve, and so should your brand to meet the opportunity of the market.

If you don't launch with a full brand we suggest rebranding as soon as you have product market fit and your first customers. But of course you can do it at any time.

A full and succinct brand positioning and identity helps attract customers and therefore makes your company more attractive. Brand is a point of difference that you own the IP to, so this is also attractive.

There are lots of agencies across London helping startups, but we think that as well as case studies, team and previous experience, you should look at fit. Is the vibe right for you, your company and your team?

Yes, we have experience with startups at all different stages, including seed and pre-seed.

We offer packages to suit various startup stages, from early stage to series E, as well as bespoke estimates for any job in between.

View our packages here

Websites typically start at £5k for a small brochureware site and go upwards from there depending on scope, requirements and functionality.

SaaS is a crowded sector. The average company now relies on 100’s of SaaS solutions. This means that it is getting harder and harder to differentiate your startup. Brand is a way to do this – it's yours, you own it, and you won’t get caught up in a comparison on features.

Be different. This is the fastest way to stand out among your competitors.

The Compare the Market meerkat is a proof point for this – no other insurance companies were using mascots and now they are household names known by all.

So be brave, we will find that difference with you.

We believe that the best brands are differentiated, stand for something and are easy to understand. If you can hit these 3 points your brand identity will help your startup grow.

We have a number of branding packages to suit different stages and budgets.

You can find out more here

We are based in Brixton, London, but we work with companies globally.

At Klutch we follow a 4-stage process for branding projects: Discover, Define, Design, Deliver.

Read more about what this involves on our About us page.

The founder is involved in all stages of your project, overseeing the output and ensuring the big idea comes through and has maximum impact and delivers on your brief.

We work with early stage startups, such as Inexorable, Day30, Voceo. All of which we hope you will know about in 12 months time.

We work with scale-ups such as RevenueCat who are a Series C company, Altura who have raised $10M in investment as well as established household names you’ll know such as National Rail, German Donner Kebab, Tottenham Hotspur FC to name a few.

We work collaboratively, and clients’ insight is not only welcomed, but viewed as absolutely key to a successful brand.

We’re not all about building brands from scratch – we also work on brand evolutions, website design, event branding, reports, animations and campaigns – to name but a few!

Tell us what you’re looking for and we’ll find the right solution.

Yes! We offer retainers - we work as an extension of your team to pick up creative support as required. Unused hours roll over, and we track time and report monthly to ensure you get the most out of the investment.

Enquire here to hear more about our retainer support.