Altura

Developing a distinctive brand for a bid management platform

Challenge

Altura is an AI-led platform that helps teams manage and efficiently respond to bids. They came to us with a brand that was established, but lacked a distinctive identity in the SaaS space. They therefore needed a brand refresh to convey the sleek, innovative platform and stand out against competitors.

Solution

We created a new icon and brand texture, formed from a bespoke gradient and displacement map, to re-energise Altura’s identity. Inspired by topographic maps and wings to symbolise elevation and growth, this pairs well with their tagline ‘Elevate your bids’. We also introduced a new heading font and secondary colours to help the brand feel more premium.

We love that the elegant aesthetic feels differentiated from the heavier enterprise players in our space, and the warm, structured visual language is exactly what we were going for.