Checkstep

Delivering a fully comprehensive brand and website for SaaS start up in 7 weeks

Challenge

Checkstep, a SaaS content moderation tool, approached us after gaining market traction and raising their initial investment. Their brand identity was outdated, non-distinct and all over the place. They required a new one as well as all the accompanying assets, including a website, to go to market and approach more enterprise-level clients with pride. The kicker, they needed it in just 7 weeks! After a deep breath, we jumped in and got started.

Solution

After research and workshops with the team, we settled on their positioning, personality and creative strategy. We presented 2 routes, both centred around the people they protect from harmful and dangerous content. One of these concepts was selected, and we refined their existing purple, pairing it with their signature black. The creative idea being that everything running through Checkstep appeared sharp and in focus, while the rest was subtly filtered out or pixelated.

Once locked in, we set about designing and building their website on a Craft CMS backend, with HubSpot integration, full content control, and the ability to create pages as needed for events, resources, and campaigns.

We worked with Klutch Studio on a company rebrand and website redesign, and I'm delighted with the outcome. From the very start, the team was incredibly organised, responsive and open. They really took the time to understand our business and what we were trying to achieve.

We set a very ambitious timeline of just seven weeks from kickoff to launch, and Klutch managed to deliver everything within that timeframe without ever compromising on quality. The process felt collaborative from day one, with the team always welcoming feedback and refining the design until it felt exactly right.

The quality of the work is extremely high, and the new brand and website feel like a perfect reflection of who we are as a company. Klutch were a pleasure to work with: flexible, proactive and genuinely invested in achieving the best possible result. I’d recommend them without hesitation.