Day30

Evolving Day30's brand identity and website to support business growth

The Challenge

Day30 use AI to measure real customer value for subscription apps. They already had an impressive tack record, but needed a sophisticated brand to match the quality of the service they were providing.

We were given 3 weeks to create a full visual identity, as well as a website design and printed assets, so the team would have a polished brand to present at an upcoming expo.

The Solution

We created a visual platform that symbolises the data and signals that Day30 collect. As well as refining a softer colour palette and adding a serif font to make the brand feel more premium and approachable.

We worked with Klutch on a brand refresh, new identity and website launch for Day30, and they were brilliant from start to finish. I’ve worked with quite a few designers and agencies across previous businesses, and Klutch stood out for how easy they were to work with, how quickly they moved, and how well they handled a tight deadline without compromising on quality.

What I really valued was their approach. They listened carefully, understood the brief, explored multiple creative directions, and presented their thinking clearly rather than just showing designs in isolation. It felt like they genuinely understood the brand and what we were trying to build. I’d happily recommend them to SaaS, B2B and tech companies, whether you’re an early-stage founder needing to move fast or a more established business looking to sharpen your brand.

Shumel LaisCo-Founder, Day30

Services & Credits

Services

Creative Direction
Brand Identity
Website Design

Credits

A big thanks to Shumel for trusting us with this project.

Recent work

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