Concepts, design and graphics for a report resulting in over 2,200 downloads in its first 24 hours

State of Subscription Apps 2025 is the world’s largest and most comprehensive subscription app data set, giving insights into in-app subscription performance benchmarks. The report draws on subscription app performance data from a wide range of apps that use RevenueCat’s platform. The goal is to provide a comprehensive snapshot of how apps are performing under different scenarios, across both the iOS and Android ecosystems.

We conceptualised and created a template ahead of time (as the data was being compiled and processed up until the very last minute), which allowed us to quickly create the data visualisation and flow the content in as it was supplied to us by the RevenueCat teams.

The team worked tirelessly to deliver the final report in a matter of weeks to hit the launch announcement, a true client/agency collaboration.

The final report was 263 pages and hit 2200 downloads in just 48 hours after release and continues to be a staple download on the RC website.

Services

Creative Direction
Data Visualisation
Report Design

Credits

Thanks to Rik and the whole RevenueCat team for making this process seamless!