Brand identity design for an innovative app builders education course

RevenueCat has launched a new free education program for app builders, featuring videos and resources from real experts to help them build successful apps. They needed an identity that remained in the RevenueCat family, but was still distinctive and portrayed the innovative expertise they were offering the students.

We developed a new logo mark, colour palette and image style, introduced a quirky font, and created a grid system that made the platform feel playful but still academic. The identity can flex across various digital formats, including video, socials and web.

StartApp has launched and is already attracting early-stage app builders, with more courses to be added over the year.

Services

Brand Design
Design System
Creative Direction
Presentation Design
Digital Asset design
Launch Support

Credits

Thanks to Peter and Lorelei at RevenueCat for trusting us and making this process seamless!