Voceo

Launching a brand and digital platform for an on-demand language education startup

The challenge

Voceo approached us to help bring their idea to life. They needed a brand strategy, identity and design and build of their MVP learning platform.

Voceo is an on-demand online language learning platform that mixes the rigour of in-person lessons with the flexibility of on-screen apps. They are not competing with the quick-fix solutions that get you so far, but want to deliver the real skills that will last you a lifetime. Initially launching with Spanish courses from Beginner to Expert, they will launch other languages throughout 2026.

The Solution

To counter the current trend of 'quick fix' learning, we devised a strategy built around 'learning that endures'. Giving you the skills to do more than just the ability to ask for a beer or directions to the train station, Voceo is a community of users that seek betterment and fulfilment.

The Brand

We delivered a premium brand identity that felt like a members' club you could trust and feel part of. The roadmap for the company includes global, in-person meetups, forums, and bite-sized video lessons to ensure your learning is comprehensive.

The Website & Learning Platform

Built on a craft CMS as a headless setup, the frontend marketing site is separate to the Learning Management System backend. Still all within the same login, sharing content but allowing for the technical needs as they build a fully fledged iOs app in the future.

The Klutch team did a terrific job bringing our brand vision to life. We needed a nimble, flexible partner with the design and branding expertise you’d expect from a top studio, and that’s exactly what we got with Kevin and his team. Since launching our brand and site, we’ve already seen strong early traction, thanks in large part to Klutch.