We help SaaS companies grow market share and increase revenue

Your product is the hard part. Your brand shouldn’t be.

Most SaaS start-ups suffer from the same problem: a smart product wrapped in a generic identity that looks like every other company in the category. Blue gradients. Abstract ‘intelligence’ icons. Benefit statements that could belong to anyone.

We build SaaS brands that are actually distinctive — grounded in a sharp positioning, expressed through an identity system that scales, and built to work across every touchpoint your buyers, investors, and candidates will encounter.

£70M raised by Klutch-branded companies

25+ SaaS & tech brands built

7wks average brand build timeline

Read the State of SaaS Branding 2026

Built for SaaS companies at four inflexion points

We’ve seen every stage of the SaaS brand journey. Here’s where most of our clients come from.

Seed to Series A

You’ve validated the product. Now you need a brand that validates the company to investors, early hires, and your first enterprise customers. We build you something to grow into, not just something for today.

Post-raise rebrand

You closed the round, and your old brand looks like it belongs to a different company. We run a fast, structured rebrand that bridges where you were and where you’re heading — without losing brand equity you’ve already built.

Outgrown your brand

Your logo was done by a freelancer for £500 in 2021, and it’s starting to hurt. You’re losing deals you should be winning. Enterprise buyers are asking questions your brand can’t answer. Time to fix it.

Entering a new market

Expanding into the US, EU, or a new vertical? Your positioning and identity need to travel. We build brand systems flexible enough to speak to new audiences without starting from scratch.

We combine market research, user insights, and creative strategy to design SaaS brands that resonate. From logos, colour palettes, and typography to full software brand identity systems, our designs reflect your product’s purpose and engage your audience.

Do something great^TM

In SaaS, generic is the only brand failure mode that matters

When every company in your category claims to be ‘intelligent’, ‘seamless’, and ‘powerful’, the only way to win is to be the one that’s clearly, unmistakably different. That starts with positioning — not with a logo.

We don’t start with colours. We start with: who are you actually for, what do you actually do that matters, and why would a smart buyer choose you over the next tab they have open? Only once that’s answered do we build the visual identity that expresses it.

The result is a brand that does commercial work — shortening sales cycles, building investor confidence, and giving your marketing team something that actually differentiates rather than blends in.

What a full SaaS brand build covers:

Brand strategy and competitive positioning
ICP definition and audience messaging hierarchy
Naming and verbal identity (where required)
Positioning statement and messaging framework
Tone of voice principles and writing guidelines
Logo design and visual identity system
Colour, typography, and iconography
Brand guidelines and design system documentation
Marketing collateral templates (pitch deck, one-pager, social)
Launch assets and handover pack
Website design & build (optional)

SaaS brands we’ve built

What they say about us

“We needed a portal and fast, Kevin and his team understood the needs and took it from an idea to finished product in a matter of weeks.”

Carlo Marcoli
API Economy Solutions Leader Europe

“The team at Klutch Studio have been brilliant. They listened to my needs intently and came up with a unique brand that sets me apart from the competition. I absolutely love our new branding and would highly recommend Klutch to anyone that's looking to freshen up their company brand.”

Alex Elliott
Founder & Director

“Working with Klutch has been the best decision we have made for our brand and website. They are professional and creative and most importantly, they delivered. We now have a brand that represents our value that is ownable and distinctive.”

Karen Ho
Co-Founder & CEO

“Klutch came in to help us bring our new stadium project offices to life for our team and stakeholders, their creativity and understanding of brand and engagement was second to none.”

Andrew Jackson
Construction Director

“We love that the elegant aesthetic feels differentiated from the heavier enterprise players in our space, and the warm, structured visual language is exactly what we were going for.”

Diana Bonis
Brand & Content Marketer

“Klutch helped us define our identity in a sharper way and then brought this to life with a bold visual identity. Thanks to the team at Klutch, we not only look the part but also have a clearer story to tell.”

Dr Scott Page
Co-Founder

“Klutch have been instrumental in enabling us to get Jeeni from a concept to a brand, making it fun every step of the way. Being limited ourselves in the creative department meant we had a very vague idea of how we might have wanted Jeeni to look and feel, the Klutch team managed to bring this to life, exceeding our expectations. The feedback we have had in the first few weeks has been fantastic.”

Allison Croft
Channel Director

“They exceeded our expectations throughout the process thanks to their quality and professionalism.”

Jack Broughton
Director

“The team were brilliant and I was super impressed with how quickly you guys got to grips with what I wanted and produced something so cool. The presentation went really well and everyone seemed motivated and engaged.”

Fran Millar
CEO

“The Klutch team did a terrific job bringing our brand vision to life. We needed a nimble, flexible partner with the design and branding expertise you’d expect from a top studio, and that’s exactly what we got with Kevin and his team. Since launching our brand and site, we’ve already seen strong early traction, thanks in large part to Klutch.”

Jaxon Wolfe
CEO & Founder

“As a team, we're trying to be lean and agile, so we work with agencies and contractors whenever possible. We've struggled to do the same with our design work, though: We have a very particular 'vibe' and a lot of quick turnaround ideas that most traditional agencies aren't set up for. Klutch has been a breath of fresh air. They 'get' us, have managed to align seamlessly with our way of working, and have helped us refine and polish the brand as the collaboration has deepened.”

Hendrik Haandrikman
VP Marketing

“We are very happy with the result and wouldn't hesitate to recommend Klutch to others looking for a rebrand.”

Marcus Dixon
COO & Co-Founder

“Working with Klutch was a great experience! They were always willing to listen to our ideas and executed our strategy/vision beyond our expectations.”

Matthew Woods
Co-Founder & CEO

“Klutch stood out for how easy they were to work with, how quickly they moved, and how well they handled a tight deadline without compromising on quality. What I really valued was their approach. They listened carefully, understood the brief, explored multiple creative directions, and presented their thinking clearly rather than just showing designs in isolation. It felt like they genuinely understood the brand and what we were trying to build.”

Shumel Lais
Founder

“This is a brilliant bit of work. I’ve been through this a few times with different agencies and I think you’ve collectively nailed it.”

John Stuart
Co-Founder

“Klutch met the brief, understood the objectives of the event and really brought the brand to life. Throughout the project, they were always responsive, and was always flexible when we needed a fast turn around.”

Rachael Firth
COO

“Klutch is a people-positive organisation and is making an impact in every corner of the Lukango business. They have become thought partners. Working with them we have found a detailed, thorough and inclusive team that it will be a pleasure to continue our journey with.”

Joanne Safo
Founder & CEO

“They've taken the time to understand who is and what makes our business tick first. We found them easy to work with and I have consistently been impressed with how they have been able to translate our non-designer garbled feedback into something cohesive that they could apply. Each time, absolutely on point.”

Adi Kasliwal
Co-Founder

“From the very start, the team was incredibly organised, responsive and open. They really took the time to understand our business and what we were trying to achieve. We set a very ambitious timeline of just seven weeks from kickoff to launch, and Klutch managed to deliver everything within that timeframe without ever compromising on quality. The process felt collaborative from day one, with the team always welcoming feedback and refining the design until it felt exactly right.”

Emily Atkinson
Head of Marketing

“Klutch played a blinder, cutting to the heart of the problem and creating an identity and membership that has become a focal point for fans of all ages.”

We help SaaS companies grow market share and increase revenue

Your product is the hard part. Your brand shouldn’t be.