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The latest news & insight

Brand Refresh vs Full Rebrand: How to Tell Which One You Need
Series A Branding: What Investors Actually Want to See Before They Wire the Money
Event Branding for SaaS: How to Show Up Memorably at Conferences (Without a Gimmicky Giveaway)
The Icon Problem: Why So Many SaaS App Icons Are Forgettable
Which Branding Strategy Is Right for Your SaaS?
The Homepage as a Brand Statement: Why Your Hero Section Is Your Hardest-Working Asset
Start up to big player: how to scale up your website
What does a branding agency actually do?
Best practices for building an engaging website
AI in the creative industry - friend or foe?
Customer acquisition for B2Bs
Brand identity is more than skin-deep
How to Have Fun With Your Brand While Maintaining Consistency
What Breaks First When SaaS Companies Scale Without a Brand Strategy
Would you trust your company with your data? How tech companies can build trust
Why purpose-led branding is the future
What’s in a name? How to stay unique but accessible
Our brand evolution process for SaaS startup Altura
How brand builds a perception of quality
What steps should I take to rebrand a company successfully?
How a clear brand can sell complex SaaS
Gen Z decision makers in the branding space
State of SaaS Branding 2026
Why B2B still needs a brand story
Greenwashing vs carbon conscious branding
How a strong brand attracts top talent
Future-proof branding for fast-growing companies
Brand Strategy vs Product Marketing in SaaS
What is a stacked logo?
Design trends in the tech space
Is there ever a right time to rebrand?
Human, Not Robotic: Creating a Memorable Tech Tone of Voice
Branding for AI-Powered SaaS: Differentiating When Everyone Claims “Intelligence”
Welcoming Jo to the Klutch team as Account Manager
Brand Maintenance Plans: How High-Growth Teams Keep Their Brand Healthy
Brand Texture: Using Motion, Sound, and Micro-Interactions to Add Depth
The Post-AI Brand: Standing Out When Everyone Has the Same Tools
The Pricing Page as a Brand Moment: Designing SaaS Pricing for Trust & Clarity
Beyond Aesthetics: How Strategic Design Drives Commercial Outcomes
SaaS Brand Activation: Turning Your Product Touchpoints Into Growth Engines
The New Buyer Journey: Branding for a World Without Linear Funnels
How to Build a Brand That Shortens the Path to “Yes”
The Trust Gap: Why Modern Buyers Need Brand Proof, Not Promises
From Values to Visuals: Making Company Culture Tangible Through Branding
Is Your Brand SEO-Ready? Why Messaging Matters for Discoverability
Branding the Invisible: How Backend Tools Can Still Have Bold Brands
Brand Architecture 101: Simplifying Complex SaaS Product Portfolios
How to Build a Brand Team That Moves as Fast as Your SaaS Company
Using Brand Consistency to Accelerate Your Sales Cycle
Microcopy, Macro Impact: Brand Voice in UX Writing
How to Turn Customer Insights into a Sharper Brand Strategy
Creating Evergreen Brand Content That Builds Authority Over Time
Designing Onboarding Experiences That Reflect Your Brand Promise
How to Get the Best Work From Your Branding Agency Partnership
Using Brand Archetypes to Carve Out a Clear Market Position
Typography in Tech: Choosing Fonts That Match Your Brand Personality
Design Systems as Brand Guardians: Keeping Consistency Across Every Touchpoint
Get to know Molly our new Midweight Designer
How to Speak to Different Audiences Without Losing Your Brand Voice
The Branding Toolkit Every Founder Should Have
Brand as Culture: How Internal Branding Drives External Success
The Brand Trifecta: Positioning, Personality, and Promise
What Makes a Brand ‘Strategic’—And Why It Matters for Growth
Brand Partnerships: How to Leverage Collaborations for Growth
Storytelling for SaaS: Turning Data into Compelling Brand Narratives
Brand Voice: Finding the Right Tone for Your Audience
The Role of Customer Success in SaaS Branding
How Founders Can Become Brand Ambassadors
SaaS Branding Through Community Building
SaaS Brand Evolution: When and How to Rebrand Without Alienating Users
Creating a Brand That Aligns With Your SaaS Company’s Long-Term Vision
Branding in a Remote-First World
The Emotional Side of SaaS Branding
SaaS Branding for Niche Markets
SaaS Social Media Branding: Creating a Consistent Online Presence
SaaS Content Marketing: Leveraging Branding to Drive Engagement and Leads
Branding for SaaS Startups: Building a Strong Foundation from the Ground Up
SaaS Product Branding: How to Differentiate Your Offering in a Crowded Market
The Guide to SaaS Branding 2024
From Startup to Scaleup: How to Evolve Your SaaS Brand as you Grow
From Likes to Leads: Leveraging Social Media for Effective Brand Building
Future-Proofing Your Brand: Building a Brand that Lasts
Start-Up vs. Legacy Brand? Tailoring Branding Strategies for Different Stages
The Power of Storytelling: Weaving a Narrative into Your Brand Identity
Get to know Aggie: Account Manager at Klutch
Designing for Accessibility: Building Inclusive Brands for a Diverse Audience
Summer Fridays: What we got up to in August
Design Thinking for Branding: Creating Brands that Solve User Problems
Partnering with a Branding Design Agency: What to Expect
How to measure the ROI of Branding Design
Common Branding Mistakes and How to Avoid Them
Designing for User Experience (UX) in Branding
Humanising Your Brand: Building Relationships in the Digital Age
Beyond the Logo: Building a Cohesive Brand Identity
The Impact of Brand Authenticity on Consumer Trust
Innovative Branding Techniques for the Digital Age
Rebranding Done Right: How to Refresh Your Brand Without Losing Loyalty
Branding Vs Marketing: What’s the Difference?
Branding for Startups: Essential Tips to Get You Started
Why Consistency Is Key: Building a Cohesive Brand Across All Platforms
Do Something Great in a Crowded Market: How to Craft a Memorable Brand Identity
Welcome Aggie
Attending Adobe MAX London 2024
How does branding affect consumer behaviour?
Klutch Moments in Business Playbook
Right Aligned - Brand Workshop
Your startup branding checklist
B2P, not B2B or B2C
Our Favourite Type Foundries
Why Accessibility Matters in Design
Honourable mention for our Recruited site on Awwwards
Summer Fridays: What we got up to in August
How to make your website kinder on the planet
Beyond Logos: 3 ways a graphic design agency can help your business
Why is branding important?
Headless CMS: What is it all about?
Meet Oli: Senior Designer at Klutch
How to find the right branding partner
New Client: Strive Recruitment
New Client: Lukango
What are brand guidelines and why does your brand need them?
A definitive guide to successfully rebranding in 2022
New Client: Sport Vision Labs
An Interview with Alex Kelly
New Client: Positive
Klutch are a climate positive design studio
Welcome Emily!
What can brands learn from athletes?
What we’ve learnt during the global pandemic. And what’s next
Introducing Klutch Studio
New Starter: Welcome Oli Philips

Recent work

Altura Brand evolution for bid management SaaS company
Voceo Launching a brand for an on-demand language platform startup
ChAI Launching new positioning, identity and website for a fintech SaaS platform
Checkstep Brand evolution for SaaS startup moderating content at scale
For My Lunch Solving the nation's biggest question. What's for Lunch?
Lukango Positioning, identity and digital design and build for an insurtech startup
Recruited Creating a magical brand for a tech recruitment company
Good Relations Design and build of a website for a global PR & social agency
RevenueCat SOSA 2025 Design of a 300+ page digital report: State of Subscription Apps 2025
Gravel Brand strategy, design and website for a chemical intelligence SaaS platform
Kyte Building a brand for a B2B care home management SaaS platform
Prism Creation of a brand identity for shipping AI copilot to deliver investors

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